Marketing Cancellation Checklist
Is there anything we can do/change to keep your service?/ What is the reason for cancellation?
Client needs to send email of their cancellation to marketing account manager and cancellations@i4.net. We have a 30 day cancellation period so their billing will not stop the day they decide to cancel but 30 days after their notice.
SEO
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- Inform Brandon on cancelation or pause if he is not aware
- Inform Marketing Managers of cancelation or pause
- Inform AE's & those over services of cancelation or pause
- Inform AMs & PMs that were over the client of cancelation or pause
- Create a report of where they are now & highlights of their success with us (keep for records & add to master drive)
- Remove from Dashboard (only after you have created a detailed report of what they metrics and highlights are from when they were with us)
- Turn off Call Tracking - TAKE OFF CALL TRACKING NUMBERS ON WEBSITE, GMB OR ADS, ANYWHERE THEY WERE PUT.
- Download all time csv file of all leads we got for them
- Remove from whatconverts
- Make sure any Zaps are turned off
- Remove Campaign from linkquidator (currently not using this software moving forward so you client may not have one)
- Give clients directory information and logins
- ClickUp Task lists
- Added paused or canceled in from of client name on client folder
- Add cancellation/paused notes in contact info
- QB Memorized Transaction Modified- stopped
- Check if any additional billing needs to happen or refunds
- Paid Plugins Removed/Cancelled from site
- Provide clients with any necessary logins if we make any they will need.
- This includes giving them user access to platforms that we cannot share logins to
- Move off of official master sheet from the Active client tab & the team assignments tab to the canceled/paused tab
- Update AE on what you did for cancelation & add any reports/docs/sheets/notes to master drive
Search Ads
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- Inform Brandon on cancelation or pause if he is not aware
- Inform Marketing Managers of cancelation or pause
- Inform AE's & those over services of cancelation or pause
- Inform AMs & PMs that were over the client of cancelation or pause
- Create a report of where they are now & highlights of their success with us (keep for records & add to the master drive https://i4.net/master)
- Remove from Dashboard
- Google Ads are Turned Off
- IMPORTANT! If they own the ad account, remove our card and or access and let them take the account fully back
- If we own the ad account they will need to create their own scratch or need to create a new account and go through the transfer process so they can set up their own payments profile.
- Bing Ads Turned Off
- Turn off Call Tracking - TAKE OFF CALL TRACKING NUMBERS ON WEBSITE, GMB OR ADS, ANYWHERE THEY WERE PUT.
- Download all time csv file of all leads we got for them
- Remove from Whatconverts
- Make sure any Zaps are turned off
- ClickUp Task lists
- Added paused or canceled in from of client name on client folder
- Add cancellation/paused notes in contact info
- QB Memorized Transaction Modified -stopped
- Check if any additional billing needs to happen or refunds
- Paid Plugins Removed/Cancelled
- Cancel Landing Pages (Unbounce)
- Provide clients with any necessary logins if we make any they will need.
- This includes giving them user access to platforms that we cannot share logins to
- Move off of official master sheet from the Active client tab & the team assignments tab to the canceled/paused tab
- Update AE on what you did for cancelation & add any reports/docs/sheets/notes to master drive
SOCIAL
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- Inform Brandon on cancelation or pause if he is not aware
- Inform Marketing Managers of cancelation or pause
- Inform AE's & those over services of cancelation or pause
- Inform AMs & PMs that were over the client of cancelation or pause
- Create a report of where they are now & highlights of their success with us (keep for records & add to master drive)
- Remove from Dashboard
- Upwork Team Posts Cancelled
- Social Ads Turned Off
- Turn off Call Tracking - TAKE OFF CALL TRACKING NUMBERS ON WEBSITE, GMB OR ADS, ANYWHERE THEY WERE PUT.
- Download all time csv file of all leads we got for them
- Remove from Whatconverts
- Make sure any Zaps are turned off
- Remove tap.bio from insta bio if applicable & re add their normal site url
- ClickUp Task lists
- Added paused or canceled in from of client name on client folder
- Add cancellation/paused notes in contact info
- QB Memorized Transaction Modified -stopped
- Check if any additional billing needs to happen or refunds
- Paid Plugins Removed/Cancelled
- Cancel Landing Pages (Unbounce)
- Provide clients with any necessary logins if we make any they will need.
- This includes giving them user access to platforms that we cannot share logins to
- Move off of official master sheet from the active client tab & the team assignments tab to the canceled/paused tab
- Update AE on what you did for cancelation & add any reports/docs/sheets/notes to master drive
REVIEW
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- Inform Brandon on cancelation or pause if he is not aware
- Inform Marketing Managers of cancelation or pause
- Inform AE's & those over services of cancelation or pause
- Inform AMs & PMs that were over the client of cancelation or pause
- Create a report of where they are now & highlights of their success with us (keep for records & add to master drive)
- Remove from Dashboard
- Cancel zaps if necessary
- Remove from reviewshake
- Delete as Client, Lower Billed Seats
- Remove Widgets from site
- ClickUp Task lists
- Add paused or canceled in front of client name on client folder
- Add cancellation/paused notes in contact info
- QB Memorized Transaction Modified -stopped
- Check if any additional billing needs to happen or refunds
- Provide clients with any necessary logins if we make any they will need.
- This includes giving them user access to platforms that we cannot share logins to
- Move off of official master sheet from the Active client tab & the team assignments tab to the canceled/paused tab
- Update AE on what you did for cancelation & add any reports/docs/sheets/notes to master drive
RETARGETING
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- Inform Brandon on cancelation or pause if he is not aware
- Inform Marketing Managers of cancelation or pause
- Inform AE's & those over services of cancelation or pause
- Inform AMs & PMs that were over the client of cancelation or pause
- Create a report of where they are now & highlights of their success with us (keep for records & add to master drive)
- Remove from Dashboard
- Turn off Adroll or Google retargeting (depending on which ones they used)
- Turn off Call Tracking - TAKE OFF CALL TRACKING NUMBERS ON WEBSITE, GMB OR ADS, ANYWHERE THEY WERE PUT.
- Download all time csv file of all leads we got for them
- Remove from Whatconverts
- Make sure any Zaps are turned off (if applicable)
- ClickUp Task lists
- Added paused or canceled in from of client name on client folder
- Add cancellation/paused notes in contact info
- QB Memorized Transaction Modified/Paused
- Check if any additional billing needs to happen or refunds
- Make sure you have accounted for 30-day cancellation period
- Paid Plugins Removed/Cancelled
- Cancel Landing Pages (Unbounce)
- Provide clients with any necessary logins if we make any they will need.
- This includes giving them user access to platforms that we cannot share logins to
- Move off of the official master sheet from the Active client tab & the team assignments tab to the canceled/paused tab.
- Update AE on what you did for cancelation & add any reports/docs/sheets/notes to master drive